View this email in your browser
June 12 - August 20, 2016

The 2016 Pabst Blue Ribbon Fishing Tournament is Officially Underway!

Welcome to the 2016 PBR Fishing Tournament! The all-new, all catch & release tournament kicked off yesterday and we couldn't be more excited. Below are a few helpful reminders about dos and don'ts for this year's tournament, along with best ways to submit a fish.

AND be sure to scroll down below to check out all of the awesome weekly prizes we'll be giving away...unlike in years past you're eligible for a weekly prize just for submitting a fish (cash prizes are awarded to the longest submitted fish in each division weekly).

Helpful Dos & Don't's for Submitting a Fish:

1. When you catch your fish, please use your PBR Ruler that came in your Welcome Kit to measure the fish. (If you haven't received your ruler yet, you can still fish, but we ask that you please use a very clear and readable ruler when you take a picture.)

2. Take a photo of your fish with the ruler so that we can see very clearly how long the fish is. If we can't read it, your submission won't count.
 **IF you will not endanger the life of the fish, please take a photo of yourself with the fish as well**

3. Return your fish to the sea!

4. When you get home, fill out the submission form herehttps://www.dropbox.com/s/qzhkqo7h2h51ofd/Submission%20Form%202016.pdf?dl=0

5. Email the form and the picture of your fish to Fishing@pabst.com

And just a friendly reminder, we do polygraph all winners at the conclusion of the tournament
(If we can't read the ruler, we can't accept your fish)

(If we can't read the ruler, we can't accept your fish)
We LOVE photos like this one below, BUT we do not want you to endanger the life of the fish, so please use your judgement when snapping your selfie. 
Register for the 2016 Tournament HERE!

Entry Info

Entry for the 2016 PBR Fishing is $35 for adults, $20 for seniors (65 and older) and Juniors (15 and under).

All registered anglers will receive a limited edition PBR ruler to use for submissions, a t-shirt, hat, koozie and keychain.

As if you needed more incentive to register... we're giving away loads of prizes every week and it's easy to win, you just need to submit a fish and your name will be entered in the weekly drawing!


Register HERE 

2016 Prize Structure


Tournament Prizes
Tournament Podium

Cash prizes will be awarded to the top 3 anglers in each division. Top anglers will be determined by the Longest Aggregate Length of their fish.

The Longest Aggregate Length is the sum of the lengths of each angler's top 3 fish caught and released.

  Striped Bass Fluke Bluefish
1st $5,000 $5,000
2nd $1,500 $1,500 $1,500
3rd $500 $500 $500

Additional Prizes

Top Female
Prize Package will be awarded to the top female angler in the competition, which will include a pair of Costa Sunglasses, a Costa Cooler and a pair of Xtra Tuff Boots!

Top Junior
Prize Package will be awarded to the top junior angler in the competition

End of Tournament Raffle
Additional raffle prizes donated by our sponsors will be raffled off to all 2016 tournament participants!


Weekly Prizes

Division winner - The longest caught and released fish of the week in each division will be awarded $300.

Weekly Raffle - New this year!  Each week, three Prize Packages will be raffled off to ANY angler who submitted a fish that week! Prize Packages include products from our sponsors including Costa Sunglasses, Xtratuf boots, Addya Outdoors and more!
Register for the 2016 Tournament HERE!
You can win a Weekly Prize just for submitting one fish!
To be eligible for a Weekly Prize, all you need to do is submit one catch and release. One winner will be drawn from each division: Striped Bass, Fluke, Bluefish. The winners will be drawn on Fridays and notified by email and/or phone.

**Weekly Cash Prizes will be awarded to the Angler who submits the longest catch and released fish in each division**
Costa builds the clearest sunglasses on the planet for those who live to be on the water. Born on the water and they're still inspired by it. They want to be on it, they want to protect it, and they want to inspire others to do the same. 
Each week of the tournament Costa is raffling off a pair of sunglasses as part of the weekly prize pack. Plus Costa is giving away an end of season Female Angler Prize: a pair of sunglasses and a Costa cooler to be raffled off amongst the women who submit fish during the tournament!
Welcome new partner, Sailors for the Sea. Sailors for the Sea engages, educates, inspires and activates the sailing and boating community toward healing the ocean. In addition to giving away a t-shirt and a reusable cutlery set for your boat, you can check out their Green Boating Guide 
to get your boat in top condition for this summer!
Eco-Top returns as sponsor for the third year of the tournament, and their tops will be included in the weekly prize packs! The Eco-Top is a revolutionary product which enables you to turn your favorite mug into a travel mug. It has been designed to reduce spills in the most unstable circumstances and, once closed, can be carried at virtually any angle. Fits most 3" diameter containers.

Along with Dan Kenney, Dexter will be awarding a filet knife each week in one lucky prize pack. Dexter-Russell®, the experts in edges since 1818, offers all of the necessary tools to outfit enthusiasts in the hunting and fishing world. Choose the right tool, blade shape, edge configuration, and handle type to help process your catch. Each cutting edge will be sharp out of the box, long-lasting, easy to restore, and proudly made in the USA. 

Since the summer of 2013, Massachusetts based Capefish has been providing lifestyle apparel for both men and women, as well as premium fly fishing tackle. Capefish will be giving away some of their great gear all summer long in the weekly prize packs!
Welcome new partner, Elm Company. Elm Company was founded on their love for the outdoors. Each week, one lucky prize pack winner will receive one of their signature claw hoods that keep you protected from the sun and elements while outside.
Coastal Angler returns as the Official Media Partner for the 2016 Tournament. All registrants will receive a Coastal Angler in their welcome kit. Plus Coastal Angler will have fishing reports each week, shared here in our weekly newsletter. 
XTRATUF makes essential gear engineered to withstand the world’s toughest conditions, and to protect people who put their lives on the line to live and work on the water. And, PBR Fishing Anglers will submit a fish over the course of the tournament will have the chance to win a pair of XTRATUF boots!
Most marine forecasts give you a generalized wind forecast in the morning or the afternoon. PredictWind shows wind weather updates every hour, with a wind speed and direction map for your entire local area. Predict Wind will be giving out a 1 year subscription to their forecaster as a raffle prize!
Providing custom training experiences for professional mariners, serious cruisers and racers, recreational boaters and more. Confident Captain returns as a tournament sponsor in 2016, giving away a gift certificate to be used for any of the courses Confident Captain offers. They will also be providing a course certificate to one of the Junior Angler lucky winners! 
The Fuel Ox is an international corporation dedicated to providing fuel consumers the most technologically advanced fuel treatments on the market. The first 200 anglers to register will receive a 1oz bottle of the Fuel OX Winter Shock in their registration packet!
Addya Outdoors has been supplying the latest fishing gear since 1943! They will be giving out gift certificates that can be used to buy hooks online or in store!
Cheeky Fishing knows reels. They know
how to design them, they know how to
manufacture them, they know the
materials, machining processes and
tolerances, and they know how to build
the best drag systems around.  So that’s
exactly what they did.  In 2015, Cheeky
launched two lines of high performance
spinning reels, the FLOTR Series,
designed for freshwater angling, and the
CYDRO Series, designed for the salt.

Cheeky will be providing 10 of their
high performance reels that will be raffled
off weekly!

Sponsor Profile: Cheeky Fishing Reels

One of our new awesome sponsor's for this year is Cheeky Fishing Reels! Now with six lines of fishing reels across both fly and spin, Cheeky is proud to offer a reel for every angling situation.
Don't miss out on these great prizes, register for the 2016 PBR Fishing Tournament Today!
For the most up to date tournament news and information, follow us:


  • To be eligible for the season ending cash prize, a minimum of three (3) fish must be caught and released and submitted to the Tournament Office. The combined length of the longest three (3) fish submitted over the course of the Tournament will make up an angler’s total entry.
  • To be eligible for the cash weekly prize, a minimum of one (1) fish must be caught and released and submitted to the Tournament Office. The longest fish caught and released that week will be awarded the weekly cash prize.
  • All other anglers who submit a catch and released fish that week will be entered into a raffle for the weekly prize pack from the Tournament’s partners
For more information see the official rules.
Register for the 2016 Tournament HERE!
Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.

Our mailing address is:

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list